Lucozade Sport are taking a new direction – including the launch of a brand new bottle design. The new campaign, Made to Move, aims to get everyone moving and more actively engaged in exercise.
The brand’s move comes at a time when more and more individuals are getting involved in exercise outside of team sports. Whether you’re an elite athlete or just someone who likes to keep fit, hydration is key and Lucozade Sport are keen to help you hydrated while you exercise.
In the UK the campaign has been supported by influential sporting figures including Anthony Joshua and sees a set of activities live streamed in order to encourage people to get active and get moving. On home shores, Lucozade Sport have just launched their new Made to Move social ad. Check it out now.